Amkop Management Accounting Review (AMAR)
Vol. 5 No. 2 (2025): July - December

Perceived Ease of Use, Perceived Usefulness and Perceived Trust on Behavior Intention to Use Mobile Banking

Putri, Elma Nazila (Unknown)
Sabaruddin, La Ode (Unknown)

Article Info

Publish Date
01 Aug 2025

Abstract

This study was conducted to determine the influence of Perceived Ease of Use, Perceived Usefulness, and Trust on the Intention to use m-banking technology among BRI bank customers, using the Technology Acceptance Model (TAM) developed by Davis in 1989. This study employs a quantitative method, focusing on a population of mobile banking users at BRI Bank in Kendari City. The sample was obtained using a sampling technique, where a questionnaire was distributed to 100 respondents. The data analysis technique uses Smart PLS. The results of the study show that Perceived Ease of Use, Perceived Usefulness, and Trust significantly influence the Behavior Intention to Use Mobile Banking, with a path coefficient that has a substantial impact on interest in using Mobile Banking at Bank BRI in Kendari City.

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Journal Info
Amkop Management Accounting Review (AMAR)
Website

Abbrev

amar

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Amkop Management Accounting Review (AMAR) futhermore seeks to advance an understanding of management accounting in its broader context, such as issues related to the interface between internal and external reporting or taxation. New theories, topical areas, and research methods, as well as original ...