Amkop Management Accounting Review (AMAR)
Vol. 5 No. 2 (2025): July - December

Towards Smart Food Distribution: Integrating Supply Chain Strategic Fit and Artificial Intelligence for National Food Independence

Viyani, Ari Okta (Unknown)
Zahara, Inna (Unknown)
Tassa, Arnes (Unknown)
Dika, Laira (Unknown)



Article Info

Publish Date
23 Sep 2025

Abstract

Food self-sufficiency is an essential foundation in supporting national resilience. Food distribution in Indonesia still experiences serious obstacles, such as slow delivery, fuel waste, and inefficient distribution routes. AI technology has the potential to be a strategic solution to optimize the distribution system through route efficiency, energy savings, and increased delivery speed. This study aims to: (a) Test the effect of supply chain strategic fit, performance, and AI adoption in food distributors; (b) Dig deeper into the implementation, obstacles, challenges, readiness and opportunities, as well as driving factors for AI implementation in the food supply chain in Indonesia. The method used is a mixed-method, namely a quantitative approach with SEM-PLS and a qualitative approach using N-Vivo. The results of the quantitative analysis show that AI adoption mediates the relationship between supply chain strategic fit and rice distributor performance. Furthermore, the results of the qualitative analysis also support the idea that the distribution system using AI is considered to have great potential in optimizing food distribution in Indonesia. However, this adoption has several challenges, including costs, human resources, infrastructure, regulations, differences in regional topology, privacy and security, and ethics.

Copyrights © 2025






Journal Info

Abbrev

amar

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Amkop Management Accounting Review (AMAR) futhermore seeks to advance an understanding of management accounting in its broader context, such as issues related to the interface between internal and external reporting or taxation. New theories, topical areas, and research methods, as well as original ...