JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 2 No. 6 (2025): November

STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK UMKM UNTUK MENINGKATKAN PENJUALAN PRODUK TRADISIONAL DI PASAR MODERN

Nayla Azizah (Unknown)
Enggy Yose (Unknown)
Hendi Efrianto Harianja (Unknown)
Karyadi Hidayat (Unknown)

Article Info

Publish Date
03 Dec 2025

Abstract

This study aims to describe and analyze in depth the product development strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) processing traditional commodities, as well as their impact on increasing sales value and competitiveness in the modern market. Despite their significant intrinsic potential, traditional commodities are often distorted in value due to limitations in packaging, branding, and standardization that do not align with modern market expectations. This study uses a descriptive method with a literature review approach.

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Journal Info
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

jemba

Publisher

CV Kampus Akademik Publising

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Manajemen, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang ...