<![CDATA[The construction of new buildings in heritage neighborhood presents complex challenges that require a balance between preserving the historic value of the area or accommodating the needs of today's society. This research examines the conflicts that can arise during the planning process of new buildings in managing these challenges. The research focuses on a case study of a cultural heritage area in an urban area of Surabaya, where a proposed development project triggered visual and regulatory conflicts. Through a cultural heritage approach and analysis of relevant theories, this research explores how the history of an area contributes to its current development. In addition, it examines the strategies used to resolve the conflict while maintaining the historical value. The findings of this research are expected to provide insights into the integration of new buildings in cultural heritage neighborhood through recommendations to practitioners and policy makers to address these challenges more effectively.]]>
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