<![CDATA[This Community Service Activity aims to enhance the literacy of MSMEs in utilizing digital and social media platforms to promote their products, strengthen branding, and increase sales. UD. R3 Jaya Mobil, as one of the automotive businesses engaged in vehicle sales and maintenance services in Makassar, faces similar challenges. Based on initial observations, this business has significant market potential due to its strategic location and loyal customer base. The Digital Marketing Mentoring Program for Automotive Business Actors was successfully implemented with positive outcomes. Through participatory and applicative approaches, this activity succeeded in improving the partner’s knowledge, skills, and awareness of the importance of applying digital marketing strategies for business development. The business owner gained an understanding of the basic concepts of digital marketing, learned to manage business social media accounts, and utilized platforms such as Google Business Profile to expand customer react. The implementation of digital marketing strategies has proven effective in increasing business visibility, expanding the consumer network, and strengthening the brand image of UD. R3 Jaya Mobil amid the competitive automotive market. Moreover, this activity has encouraged business owners to become more adaptive to technological developments that characterize the digital economy era]]>
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