Sawwa: Jurnal Studi Gender
Vol. 20 No. 2 (2025): October

Exploring Indonesia’s Diaspora Branding through Healthcare: A Gendered Communication Perspective in Perth, Australia

Ramonita, Latifa (Unknown)
Husada, Safaruddin (Unknown)
Yunus, Ulani (Unknown)
Keliat, Cynthia (Unknown)
Moannissa, Anggi (Unknown)



Article Info

Publish Date
31 Oct 2025

Abstract

Healthcare professionals, especially Indonesian women health workers in Perth, Australia, play a important role as unofficial cultural ambassadors in the diaspora. This study examines how Indonesian women in Perth's healthcare industry negotiate their identities as women, migrants, and medical professionals and demonstrate cultural values, using qualitative methodology, with social identity theory and transnational feminist as the theoretical framework. Interviews were conducted to Indonesian women healthcare workers in Perth, as the study prioritizes depth, experiential richness, and identity negotiation, consistent with exploratory qualitative and phenomenological approaches. The results demonstrate how participants build interpersonal communication and multicultural engagement by incorporating Indonesian values—such as empathy, collectivism, and cultural sensitivity—into patient care. These women exhibit perseverance that supports Indonesia’s branding in healthcare, their resilience in overcoming challenges related to language and maintain work-life balance. The findings highlight the significance of communication in shaping national identities in diverse environments and contribute to the understanding of gendered diaspora experiences.

Copyrights © 2025






Journal Info

Abbrev

sawwa

Publisher

Subject

Social Sciences

Description

Sawwa: Jurnal Studi Gender focuses on topics related to gender and child issues. We aim to disseminate research and current developments on these issues. We invite manuscripts on gender and child topics in any perspectives, such as religion, economics, culture, history, education, law, art, ...