This study seeks to answer the question: how can system dynamics (SD) modeling contribute to the strategic management of information technology (IT) in universities? The objective of the research is to analyze the importance of incorporating IT into university strategic management through the application of SD methodology. To this end, a model was designed that integrates variables related to resource allocation, the quality of the educational process, and the interaction between institutional actors. The methodology made it possible to simulate technological implementation scenarios and examine their effects on operational efficiency and academic performance. The results show that the strategic integration of IT promotes better resource planning, optimizes the interaction between administrative and academic processes, and contributes to raising the quality of teaching. In conclusion, the proposed model demonstrates that SD is an effective tool for anticipating and understanding the internal dynamics of universities, facilitating more efficient strategic management in today's digital context.
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