Jurnal Visi Komunikasi
Vol 24, No 02 (2025): November 2025

PODCAST BOCOR ALUS POLITIK’S ROLE IN BUILDING GEN Z'S POLITICAL AWARENESS AHEAD THE 2024 ELECTION

Widuri, Rachma Tri (Unknown)
Moniaga, Ariadne Khatarina (Unknown)

Article Info

Publish Date
02 Dec 2025

Abstract

This study explores how Tempo Media Group’s Bocor Alus Politik podcast enhances Generation Z’s political awareness as beginner voters in the 2024 Election. Available on Spotify and YouTube, this podcast was designed to meet the visual preferences of young people. Since it’s launch on May 20, 2023, it has launched several episodes which sparked public discussions and opinions towards the political figures. Using the uses and gratifications theory, this qualitative study with in-depth interviews and social media observations finds that Bocor Alus Politik significantly shapes Gen Z’s perception of the 2024 Election, demonstrating social media’s impact on fostering political awareness among young voters.

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Journal Info
Jurnal Visi Komunikasi
Website

Abbrev

viskom

Publisher

Universitas Mercu Buana

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual ...