<![CDATA[The development of the halal lifestyle among Muslim millennials has generated various innovative and high-value creative economic opportunities. The phenomenon of momi halal kreatif referring to young Muslim mothers who actively integrate family needs, business activities, and halal values has a significant influence on the growth of the digital economic ecosystem. This study aims to analyze how “ekonuang bisnis” (business financial economy) based on the creative halal mom lifestyle can serve as a strategic economic opportunity for Muslim millennials. The research employs a descriptive qualitative approach through literature analysis related to the halal economy, lifestyle trends, creative business development, and digital entrepreneurship. The findings indicate that the creative halal mom lifestyle drives the emergence of various business innovations such as halal parenting products, halal home industries, creative digital halal content, and syariah preneurship. These findings emphasize that halal moms function not only as consumers but also as key actors in the development of the Sharia-based creative economy. The study reveals that the financial management practices of creative halal moms tend to align with Sharia principles, emphasizing ethical consumption, transparency, and sustainability. This strengthens their role in promoting a responsible and value-driven economic ecosystem. The finaly the creative halal mom lifestyle represents a strategic potential for expanding the Sharia-based creative economy and empowering Muslim millennial entrepreneurs in the digital era.]]>
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