<![CDATA[Abstract: The potential for cash waqf in Indonesia is considerably largedue to its significant Muslim population. To enhance public participationin cash waqf, the government has introduced an instrument called CashWaqf Linked Deposit (CWLD) through Islamic banks. This study aims toanalyze the factors influencing public interest in cash waqf through Islamicbanks and to formulate strategies to improve cash waqf collection. Aquantitative approach was employed, with data collected throughquestionnaires using a non-probability purposive sampling technique. Therespondents were Muslim individuals residing in the Greater Jakarta area(Jabodetabek), with a stable income and a minimum age of 18 years. Datawere analyzed using SmartPLS (Partial Least Squares). The results indicatethat the Knowledge variable has a positive but not significant effect oninterest in cash waqf. The Religiosity variable has a negative andinsignificant effect. In contrast, the Information Access variable shows apositive and significant impact on the interest in cash waqf. Based on thesefindings, it is recommended to maintain and strengthen the role ofInformation Access as a key factor in increasing public interest in cashwaqf. Specifically, strategies should focus on providing credible and easilyaccessible sources of information, increasing the frequency of informationdissemination, and ensuring accurate targeting of information delivery tothe public.Keywords: Cash Waqf, Islamic Banks, CWLD, People Interest]]>
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