JER
Vol. 9 No. 1 (2026): October - March

Analysis of the Effect of E-Recruitment and Hybrid Working on Generation Z Job Application Interest with Work Motivation as an Intervening Variable: A Case Study of Gen Z Soloraya in Facing the World of Work.

Yulianti, Ikha Rani (Unknown)
Irmawati, Irmawati (Unknown)



Article Info

Publish Date
11 Dec 2025

Abstract

This study aims to analyze the influence of e-recruitment and hybrid work on job application interest among Generation Z, with work motivation as a mediating variable. The respondents in this study were 100 members of Generation Z in Soloraya, and the survey was conducted online using Google Forms. The sampling method used was purposive sampling. Validity and reliability testing used SmartPLS analysis. The analysis shows that e-recruitment does not have a significant effect on job application interest, whereas hybrid working does have a significant positive effect. In addition, e-recruitment and hybrid working have a significant effect on work motivation, and work motivation also positively affects job application interest. The results of this study also show that work motivation partially mediates the relationship between e-recruitment and hybrid working on job interest. These findings imply that organizations seeking to attract Generation Z should prioritize flexible work arrangements and enhance the motivational aspects of their digital recruitment systems. This study provides valuable insights for companies to design more appealing recruitment strategies aligned with the preferences and expectations of young job seekers.

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Journal Info
JER

Abbrev

JER

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...