<![CDATA[Abstract—This study aims to optimize digital marketing strategies based on e-commerce for the Charming Charlotte accessories business to increase sales and competitiveness in the digital era. The main problem this business faces is the limited marketing media that rely only on social media platforms such as Instagram and WhatsApp, the lack of an official website that supports online transactions, and the manual recording of customer orders, which often causes errors in processing transaction data. In addition, sales reports are not presented systematically, making it difficult for the owner to make accurate business decisions. To solve these problems, this study develops an e-commerce website based on a Content Management System (CMS) using WordPress and WooCommerce, supported by Search Engine Optimization (SEO) techniques to improve website visibility on search engines. The study uses the Business Model Canvas (BMC) approach to design an integrated and effective digital business model. The results show that implementing the e-commerce system expands marketing reach, improves transaction efficiency, strengthens customer trust, and provides informative sales reports for management.]]>
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