Journal of Tourism Sustainability
Vol. 5 No. 5 (2025): (Special Issue) Polban Tourism Workshop 2025

From Celebration to Empowerment: A Synergistic Model of Community, Culture, and MSMEs in the Cisarua Bisa Festival 2025

Gunawan, Wawan (Unknown)
Sutono, Anang (Unknown)
Nugroho, Fajar Aditya (Unknown)



Article Info

Publish Date
05 Dec 2025

Abstract

Cultural festivals are increasingly recognized as strategic vehicles for community empowerment and the enhancement of local tourism economies. The Cisarua Bisa 2025 Festival combines three main pillars—community participation, arts and culture, and Micro, Small, and Medium Enterprises (MSMEs)—into a synergistic ecosystem. This study examines how festivals can foster sustainable collaborative models that function as instruments for social empowerment, cultural preservation, and creative economic development. A descriptive qualitative method was employed, involving 21 key informants selected through purposive sampling, with data collected over three days through participant observation, in-depth interviews, documentation analysis, and literature review. The findings reveal the emergence of the Festival-Based Community Empowerment Model (FBCEM), which emphasizes integrated community engagement, cultural heritage preservation, and MSME development. This model contributes a novel conceptual framework that is replicable in other regions. Academically, the research enriches the discourse on cultural tourism and empowerment models; practically, it offers strategic insights for stakeholders aiming to develop festivals as sustainable and collaborative platforms.

Copyrights © 2025






Journal Info

Abbrev

JTOSPOLBAN

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research ...