Akademika
Vol 18 No 1 (2025): Jurnal Akademika

OPTIMALISASI E-COMMERCE UNTUK PENINGKATAN DAYA SAING PRODUK UMKM DESA MEKAR SARI NES: E-Commerce, Digital Marketing, Mekar Sari Ness Village, UMKM, Website

Adriana, Windy (Unknown)
Puspitorini, Sukma (Unknown)
Bintang Mahendra, Rizky (Unknown)



Article Info

Publish Date
29 Nov 2025

Abstract

The UMKM product from Mekar Sari Nes Village Batang Hari Regency, sells products produced by UMKM product providers. Sales service is crucial as competition among businesses intensifies. Therefore, the development of an e-commerce sales system to facilitate customer service continues. This research aims to build a web-based e-commerce platform for UMKM products from Mekar Sari Nes Village to overcome traditional marketing constraints such as limited reach, minimal digital promotion, and reliance on direct sales. The research method used is information system development, encompassing needs analysis, design, implementation, testing, and evaluation. The processes involved include product data management, order processing, payments, and notifications. The outputs include sales reports, a monitoring dashboard, and transaction history. The results of the research produce an E-commerce website that has tested the functionality of its core features, such as user registration, product management, checkout process, and payments. This platform is ready to be implemented to support market expansion, increase digital promotion, and reduce dependence on direct sales for UMKMĀ  in Mekar Sari Nes Village.

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Journal Info

Abbrev

akademika

Publisher

Subject

Computer Science & IT

Description

Jurnal Akademika merupakan media publikasi hasil penelitian dari para akademisi serta praktisi yang berkenaan dengan teknologi informasi dengan beberapa topik bahasan meliputi sistem informasi, jaringan komputer, keamanan sistem, multimedia, kecerdasan buatan, dan sistem pakar. Jurnal Akademika ...