International Journal of Artificial Intelligence for Digital Marketing
Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing

OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION

Aditya, Ardi Dwi (Unknown)
Andayani, Sri (Unknown)
Nasution, Ute Chairuz M. (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular tourist destination. In the first semester of 2023, 433.57 million domestic trips were recorded, with East Java contributing 116.7 million visits. Mojokerto Regency, especially Kramatjetak Village in Pacet District, has interesting tourism potential such as "Kramat Market". This research uses quantitative methods with Multiple Linear Regression Analysis. Data was obtained from 108 respondents via e-questionnaire. The research results show that Location, Attraction and Social Media Promotion have a positive and significant effect on tourist satisfaction, both partially and simultaneously, with a determination value of 34.2%. The remaining 65.8% is influenced by other factors such as product quality, word of mouth, service quality and price.

Copyrights © 2024






Journal Info

Abbrev

IJAIFD

Publisher

Subject

Economics, Econometrics & Finance Environmental Science

Description

International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and ...