Journal of Information Technology
Vol 11 No 1 (2023): J-Intech : Journal of Information and Technology

Simple Additive Weighting Untuk Penentuan Target Pasar

Gabriel Alan Wijaya (Senior Sales Development Analyst, Glints Talen Hub, Batam, Indonesia)
Marfuah Marfuah (Sistem Informasi, Fakultas Komputer, Batam, Indonesia)
Suryo Widiantoro (Sistem Informasi, Fakultas Komputer, Batam, Indonesia)



Article Info

Publish Date
06 Jul 2023

Abstract

Changes in information and communication technology have encouraged the formation of an information society. One of the strategic elements for business organizations is processing data quickly and accurately for decision making. Therefore we need a computer-based decision support system that can support the company's decision-making process quickly and accurately. Currently, Glints Talenthub Batam still uses manual methods for decision making in determining the target market, so it takes a long time and results are less accurate. Based on this, the authors try to develop a computer-based decision support system with the Simple Additive Weighting (SAW) method to assist the decision-making process in determining the target market at Glints Talenthub Batam. The results of this study are useful for getting a faster and more accurate decision on which target market to take at Glints Talenthub Batam. In this case, the best target market decision to make is Canada and the United States (San Francisco) ranking first with a final score of 18.68, followed by the United Kingdom in the next rank with a final score of 18.35.

Copyrights © 2023






Journal Info

Abbrev

J-INTECH

Publisher

Subject

Computer Science & IT

Description

Journal of Information and Technology is a journal published by Bhinneka Nusantara University, Malang. The scope of this journal includes IT Governance, IS Strategic Planning, IS Theory and Practices, Management Information System, IT Project Management, Distance Learning, E-Government, Information ...