<![CDATA[PT. Askata Properti Unggul is a property development company located in Mayang Mangurai, Kota Baru District, Jambi City, with its flagship project, Pioneer Residence. The company’s marketing strategy has predominantly relied on conventional methods such as brochure distribution, billboard installation, exhibitions, and word-of-mouth promotion, which have proven to be less effective, inefficient, and costly. This study aims to develop a web-based housing information system as a digital promotional medium to improve marketing effectiveness. The system was developed using the Waterfall model, consisting of requirements analysis, system design, implementation, testing, and deployment. The results show that the Pioneer Residence website increased potential buyers by 45%, reduced promotional costs by 35%, and improved the efficiency of information delivery to consumers by 50% compared to conventional methods. Therefore, the implementation of a web-based information system is proven to be effective in expanding market reach, enhancing marketing performance, and providing consumers with convenient access to information for decision-making before visiting the housing site.]]>
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