Jurnal Ekonomi dan Industri
Vol 24 No 1 (2023): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN ES KRIM AICE DI KOTA DEPOK

Yuaniko Paramitra (Universitas Krisnadwipayana)

Article Info

Publish Date
13 Apr 2023

Abstract

The purpose of this study was to analyze the mediating effect of product quality, price and purchase decision on AICE ice cream consumers in Depok City. Respondents in this study were the consumers of AICE ice cream in Depok City, the analytical method used was regression. The results of the study stated that the influence of product quality and price on Purchase Decision simultaneously have a significant influence. the influence of product quality on purchase decision partially have a significant influence and the influence of price on purchase decision also have a significant influence.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...