Jurnal Ekonomi dan Industri
Vol 23 No 2 (2022): Jurnal Ekonomi dan Industri

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. MITRA GALANG SEJAHTERA JAKARTA

Muhammad Yusuf Aditama (Program Studi Manajemen FE Universitas Krisnadwipayana)
Muhammad Harri (Program Studi Manajemen FE Universitas Krisnadwipayana)

Article Info

Publish Date
12 Aug 2022

Abstract

Purpose to analyze the effect of service quality and price on customer satisfaction PT. Mitra Galang Sejahtera Jakarta. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is customer PT. Mitra Galang Sejahtera Jakarta who use telecommunication service. The result simultaneous, service quality and price have a significant effect on customer satisfaction at PT. Mitra Galang Sejahtera Jakarta. Partially service quality has a positive and significant effect on customer satisfaction, and partially price has a positive and significant effect on customer satisfaction

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...