Jurnal Ekonomi dan Industri
Vol 23 No 3 (2022): Jurnal Ekonomi dan Industri

PENGARUH HARGA DAN IKLAN TERHADAP KEPUTUSAN PENYEWAAN VIRTUAL OFFICE PT. MULTI ENERGI SELARAS (MESO)

Arief Rachmawan Assegaf (Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana)

Article Info

Publish Date
15 Dec 2022

Abstract

The purpose of this thesis is to find out how much consumer interest in choosing to rent an office with a virtual office system with prices and advertisements can influence consumer decisions of PT. Multi Energi Selaras. The analytical method used is multiple linear regression analysis. The results showed that the price had a negative and insignificant effect on the rental decision, while the advertising had a positive and significant effect on the rental decision. Price partially has a positive and significant effect on rental decisions. Advertising partially positive and significant effect on rental decisions.

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Journal Info
Jurnal Ekonomi dan Industri
Website

Abbrev

jei

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Industri yang lebih dikenal dengan sebutan JEI mulai dipublikasikan sejak bulan Januari 1996 oleh Pusat Penelitian dan Pengembangan Ekonomi (P3M) Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit 3 (tiga) kali dalam setahun, yakni pada bulan ...