<![CDATA[This study analyzes the level of customer satisfaction with the implementation of hospital management standards in several private hospitals. Customer satisfaction in the healthcare sector is a key indicator of service success. Increasing competition among private hospitals in Samarinda demands hospital management that meets standards to ensure customer satisfaction. A quantitative approach with a cross-sectional survey design. A sample of 150 patients from three accredited private hospitals was purposively selected. The analysis reveals that staff competency & authority, facilities & safety management, quality improvement & patient safety, and medical information & records management significantly contribute to improving outcomes, as indicated by p-values below 0.05. Infection prevention & control shows a marginal effect approaching significance, whereas hospital governance does not demonstrate a meaningful impact. The findings emphasize the central role of professional capability and operational support in driving performance improvements. Good implementation of hospital management standards is closely related to high customer satisfaction. The hospital needs to maintain and improve the quality in aspects with lower scores. Future research is recommended to expand the variables and sample for broader generalization.]]>
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