Journal of Computing Innovations and Emerging Technologies
Vol. 1 No. 2 (2025): Volume 1 No 2

Predicting YouTube Video Viewership Using Multi-Feature Random Forest Modeling: A Case Study on the Warganet Life Official Channel

Meiza Alliansa (Universitas Pembangunan Nasional "Veteran" Jakarta)
Nur Hafifah Matondang (Universitas Pembangunan Nasional “Veteran” Jakarta)
Rifka Dwi Amalia (Universitas Pembangunan Nasional "Veteran" Jakarta)



Article Info

Publish Date
15 Dec 2025

Abstract

This study presents a viewer prediction model for the YouTube channel “Warganet Life Official” using the Random Forest algorithm and multi-feature engagement metrics obtained from YouTube Studio. The dataset includes impressions, likes, dislikes, shares, watch time, and subscriber changes, which were processed using the CRISP-DM framework. The model achieved its best performance under a 70:30 train–test split, producing a MAPE of 12.20%, an RMSE of 204,890.42. Random Forest outperformed Linear Regression and XGBoost baselines, confirming its suitability for modeling nonlinear engagement behavior in dynamic digital-media environments. The novelty of this work lies in its multi-feature, engagement-driven modeling applied to a large Southeast Asian entertainment channel, offering localized evidence for viewer-performance forecasting. Theoretically, this study strengthens recent findings that multi-modal engagement metrics yield more accurate digital-media performance predictions. Practically, the deployment of a Streamlit-based prediction tool enables creators to perform real-time content evaluation and early performance diagnostics, providing actionable insights for improving content strategies and long-term channel optimization.

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Journal Info

Abbrev

JCIET

Publisher

Subject

Computer Science & IT

Description

JCIET welcomes contributions that explore theoretical foundations, practical implementations, and innovative applications across a broad range of topics, including but not limited to: Artificial Intelligence and Machine Learning Data Science and Big Data Analytics Internet of Things (IoT) and ...