<![CDATA[Height Copy & Digital Print is a company engaged in the creative industry in the form of printing services located in Depok. Improving efficiency, effectiveness, and competitiveness is essential for the printing industry to produce quality products, reduce costs, and increase revenue. This can be achieved through productivity measurement. This study aims to measure productivity using the Objective Matrix (OMAX) method during the period from July 2023 to June 2024. The results show that the highest productivity occurred in May 2024 with a score of 804, while the lowest productivity was 184 in August 2023. The productivity index experienced the highest increase of 78.10% in August 2023 and the greatest decrease of -27.57% in December 2023 compared to the previous period. The productivity index against the standard productivity also recorded the highest increase of 167.84% in April 2024 and the lowest decrease of -38.60% in July 2023. The analysis results using the Traffic Light System indicate that the criterion of minimizing defective products has not contributed significantly to productivity improvement, as it recorded 11 red indicator data points.]]>
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