INQUBATE
Vol. 1 No. 1 (2024)

PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ALAT TULIS KANTOR PADA UD. ZAM-ZAM DI BTP KOTA MAKASSAR

Saputri, Della Awalanda (Unknown)
Mahyus (Unknown)

Article Info

Publish Date
24 Aug 2024

Abstract

Test and analyze the influence of Word of Mouth on Office Stationery Purchasing Decisions at UD. Zam-Zam at BTP Makassar City. Uses quantitative research which aims to determine the influence or relationship between two or more variables. This research uses simple linear regression data analysis techniques, t hypothesis testing and coefficient of determination tests to measure the hypothesis using statistical product and service solution (SPSS 16) software. The word of mouth variable or variable Zam-Zam at BTP Makassar City.

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Journal Info
INQUBATE
Website

Abbrev

bisnis

Publisher

Universitas Islam Makassar

Subject

Economics, Econometrics & Finance

Description

Focus & Scopes 1. Administrasi Bisnis Bidang yang mempelajari pengelolaan dan pengaturan kegiatan operasional organisasi agar tujuan perusahaan dapat tercapai secara efektif dan efisien. 2. Ekonomi Ilmu yang mempelajari cara individu dan masyarakat mengelola sumber daya yang terbatas untuk memenuhi ...