Digital Communication as a Bridge: Fostering Organizational Commitment for Peak Employee Performance under Digital Leadership (Study on Employees of PT Bank Tabungan Negara, Tbk, North Maluku Branch)

TATA YONI PERMANA (UNISBANK)

Pena Justisia: Media Komunikasi dan Kajian Hukum
Vol. 23 No. 002 (2024): Pena Justisia (Special Issue)

Research on "Efforts to Improve Employee Performance Through Organizational Commitment Based on Digital Leadership and Organizational Culture (Case Study on Employees of PT. Bank Tabungan Negara, Tbk, North Maluku Branch)". PT. Bank Tabungan Negara, Tbk, North Maluku Branch is often faced with the phenomenon of employees who do not do their jobs properly. The population and sample in this study were 81 employees of PT. Bank Tabungan Negara, Tbk, North Maluku Branch. The results of this study indicate that the digital leadership variable does not have a significant effect on employee performance. However, organizational culture has a significant influence on employee performance. Adaptive organizational culture supports the application of technology in data-based decision making. So a strong organizational culture is needed by every organization to increase job satisfaction which will ultimately affect the overall performance of the organization. Furthermore, related to the role of organizational commitment, ensuring strategic technology integration, thus supporting the overall performance of the organization