Journal of Economics and Social Sciences
Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)

The Behaviour of Generation Z Towards the Use of Sharia Digital Banking: Perspectives of Trust, Financial Literacy, and Religious Values

Achmad Tarmidzi Anas (Institut Agama Islam Al-Khairat Pamekasan)



Article Info

Publish Date
31 Dec 2025

Abstract

This study examines the behavioral intentions of Generation Z toward the use of Islamic digital banking services, emphasizing the roles of trust, Islamic financial literacy, and religiosity. Motivated by the growing yet underutilized potential of Gen Z in Indonesia's digital banking market, this research adopts a quantitative explanatory approach using Structural Equation Modeling – Partial Least Squares (SEM-PLS) to evaluate the causal relationships among the variables. The study surveyed Muslim individuals aged 18 to 27 who had experience using digital banking platforms. Data were collected through purposive sampling and analyzed using SmartPLS. The results indicate that all three independent variables have a significant and positive influence on the intention to use Islamic digital banking services. Among these, trust emerged as the most dominant predictor, suggesting that perceptions of system security, institutional transparency, and Shariah compliance greatly shape user decisions. Additionally, higher levels of Islamic financial literacy enhance rational financial behavior and product differentiation between conventional and Islamic banking. Religiosity also proved to be a meaningful determinant, reinforcing that spiritual values influence economic decisions even in a digital environment. This study contributes to the theoretical advancement of Islamic behavioral finance by integrating cognitive, affective, and normative dimensions into a unified framework. Furthermore, the findings provide practical insights for Islamic banking institutions in designing trust-based and value-aligned digital services targeted at Generation Z consumers. The research also recommends expanding the Technology Acceptance Model (TAM) by incorporating ethical-spiritual constructs to better contextualize financial behavior in Muslim societies.

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Journal Info

Abbrev

jess

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

Description

ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal ...