Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol. 13 No. 2 (2025): Desember 2025

Understanding Patient Revisit Intention and Word of Mouth in Healthcare Services: A SERVQUAL-Based Framework with Higher-Order Constructs

Clarissa Frances Mandita Putri (Universitas Pelita Harapan)
Vonny Widya Sudirman (Universitas Pelita Harapan)
Jovita Irawati (Universitas Pelita Harapan)



Article Info

Publish Date
08 Dec 2025

Abstract

Healthcare quality plays a crucial role, but improving access to healthcare must be prioritized alongside population growth to ensure equitable and sustainable accessibility. This study investigates the impact of hospital service quality on perceived value and patient satisfaction. Additionally, perceived value affects satisfaction, revisit intention, and word of mouth, while patient satisfaction impacts revisit intention and word of mouth. This study employs a quantitative method using an online survey of 174 respondents across five cities in Indonesia. The research data were analyzed using multivariate statistics, specifically variance-based structural equation modeling. The outcomes of the analysis indicate that all the hypotheses proposed are statistically supported. Service quality in hospitals positively and significantly affects perceived value and satisfaction. Furthermore, perceived value affects satisfaction, revisit intention, and word of mouth. Satisfaction also significantly affects revisit intention and word of mouth. This study develops a service quality framework within the literature on hospital service quality and measurement using Higher-Order Constructs. Hospitals can enhance patients' perceived value and foster sustainable satisfaction by focusing on the service quality framework. This strategy is crucial in addressing competition in the healthcare market, particularly in attracting and retaining patients amid the ongoing dynamics of healthcare system reforms.

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Journal Info

Abbrev

jmdk

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research. ...