This research is motivated by the limited use of digital learning media in elementary schools, particularly in Pancasila Education, which often results in low conceptual understanding and weak development of national identity values. This study aims to develop an interactive multimedia using Articulate Storyline and to examine its effectiveness in improving conceptual understanding and students’ patriotic character. The ADDIE model was employed, consisting of analysis, design, development, implementation, and evaluation. The product was validated by material and media experts, and its effectiveness was tested using a pretest–posttest control group design. Data were analyzed through normality test, homogeneity test, independent sample t-test, and N-Gain score. Results indicated that the multimedia was highly feasible with expert validation scores above 90%. The normality and homogeneity tests met parametric assumptions. The independent t-test revealed a significant difference (Sig. < 0.05) in posttest scores between the experimental and control groups. The N-Gain score in the experimental class was categorized as moderate–high, indicating meaningful improvement. Students’ patriotic character also increased based on observation results. In conclusion, the Articulate Storyline–based multimedia is effective in enhancing students’ conceptual understanding and patriotic character in elementary school Pancasila Education
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