<![CDATA[This study aims to analyze the application of the maxim of agreement as a strategy of linguistic politeness in digital academic discourse, specifically in the Bincang Fakultas podcast by Kece Media UNESA. This study uses a sociopragmatic approach with Leech's (1983) politeness theory to examine forms of compliance and violation of the maxim of agreement in the speech of the speakers and hosts. This approach is relevant because it combines social and pragmatic dimensions in understanding academic communication practices in the digital space. The method used is descriptive qualitative, with data sources in the form of transcripts of 15 podcast episodes uploaded between 2022 and 2025. The data were analyzed through the stages of identification, classification, social context interpretation, and verification based on sociopragmatic indicators. The results show that the application of the maxim of agreement plays an important role in creating harmonious academic interactions, demonstrating respect for the interlocutor, and strengthening the image of polite academics in the digital public sphere. In addition, violations of the maxim of agreement were also found in the form of interruptions or differences of opinion that were still conveyed politely. The novelty of this research lies in the context of academic podcast media, which shows a shift in politeness practices from formal classrooms to more open but still ethical digital communication. These findings enrich the study of digital sociopragmatics and contribute to the development of academic communication ethics in the new media era.]]>
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