<![CDATA[Social media platforms such as Instagram and TikTok have become increasingly integrated into students' daily lives and hold great potential as educational tools, yet their use in schools remains suboptimal and is often perceived merely as entertainment. This study aims to analyze the use of social media in strengthening Pancasila values at SMKN 5 Pekanbaru. The research employed a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and questionnaires involving PPKn teachers and students from grades X and XI. The findings indicate that social media enhances students' participation and understanding of Pancasila values, especially when they actively create educational content relevant to their daily experiences. However, several obstacles persist, such as limited infrastructure, low digital literacy among teachers, and the absence of school policies supporting social media as a learning tool. This study concludes that social media has the potential to be an effective medium for character education if supported by appropriate strategies, teacher training, and adequate facilities]]>
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