<![CDATA[This study aims to analyze the implementation of halal certification in MSMEs and its role in building consumer trust in Haurgeulis District. The method used is qualitative research with an empirical approach through interviews with Halal Product Process Assistants (PPPH), MSME actors, and consumers, as well as literature studies. The results of the study show that halal certification through a self-declare scheme has been implemented in accordance with BPJPH regulations, but it is not yet optimal due to the low level of administrative readiness and technical understanding of MSMEs. On the other hand, consumers view halal certification as an important factor that increases safety, trust, and repeat purchase decisions. This study concludes that halal certification plays a strategic role in increasing consumer confidence, but requires strengthened assistance and improved halal literacy for more effective implementation at the MSME level. Keywords: Halal certification, MSMEs, consumer trust, self-declaration, Haurgeulis.]]>
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