JER
Vol. 9 No. 1 (2026): October - March

Analysis of the Influence of Product Quality and Service Quality on Repurchase Intention with Customer Satisfaction as a Mediating Variable

Zulviani, Fifi (Unknown)
Linda, Muthia Roza (Unknown)

Article Info

Publish Date
25 Dec 2025

Abstract

This study examines the effects of product and service quality on repurchase intention, with customer satisfaction as a mediating variable, at Maetek Rattan Store in Padang City. Using a quantitative, descriptive, and causal design, data were collected from 112 respondents via questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that product quality and service quality positively influence customer satisfaction and repurchase intention. Customer satisfaction mediates the relationship between service quality and repurchase intention, implying that better service and product quality can enhance customer loyalty and business competitiveness.

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Journal Info
JER
Website

Abbrev

JER

Publisher

Universitas Muslim Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...