ANALISIS STARTEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN SAYUR HIDROPONIK (STUDI KASUS : VALEFARM HIDROPONIK SURAKARTA)

Nathania, Thea Nasywa
Purnomo, Didit

Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Vol. 3 No. 4 (2025)

This research analyzes the digital marketing strategies employed by Valefarm Hydroponics Surakarta to boost sales of hydroponic vegetables. With technological advancements and increased internet usage, digital marketing has become vital in agricultural product marketing. Using a participatory approach, the study involved in a collaborative research method involving researchers and community members. Findings reveal that Valefarm has effectively utilized social media, SEO, and online marketplaces to enhance visibility and sales, despite facing market competition and resource constraints. The study concludes that effective digital marketing is crucial for improving competitiveness and sales in the hydroponic vegetable sector.