Ath Thariq Jurnal Dakwah dan Komunikasi
Vol 9 No 2 (2025): Ath-Thariq

THE ROLE OF TIKTOK @EVELYNHUTANI IN DISSEMINATING MULTICULTURAL DA’WAH AMONG GENERATION Z FROM JAMES BANKS’ PERSPECTIVE

nashikh, muhammad (Unknown)
firdaus, salsabil fadilah (Unknown)



Article Info

Publish Date
02 Jan 2026

Abstract

This study aims to examine the role of TikTok @evelynhutani in disseminating multicultural da'wah among Generation Z using James Banks’ multicultural education perspective. This research employs a qualitative approach with content analysis as its primary method. The data were collected through observation and documentation of two TikTok videos by Evelyn Hutani that showcase interfaith interactions within the context of religious diversity. The analysis was conducted using thematic analysis based on James Banks’ dimensions of multicultural education, including content integration, prejudice reduction, and equity pedagogy. The focus of this study is to explore how messages of tolerance and respect for religious differences are constructed and communicated in the selected content. The findings are expected to provide insights into how social media, particularly TikTok, can serve as an inclusive and relevant medium of da'wah for strengthening multicultural awareness among Generation Z in the digital age.

Copyrights © 2025






Journal Info

Abbrev

ath_thariq

Publisher

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

Ath-Thariq Jurnal Dakwah dan Komunikasi adalah jurnal penelitian yang khusus mempublikasikan naskah hasil penelitian tentang dakwah dan komunikasi yang belum dipublikasikan. Diterbitkan oleh Fakultas Ushuluddin Adab dan Dakwah IAIN Metro. Terbit dua kali setahun pada bulan Mei dan November. ...