Broadcasting in the Era of Digital Technologies: A Perceptual Assessment of Imo State Based Journalists

Kizito Nzube Alaekwe (Department of Mass Communication, Imo State University, Owerri, 460222, Nigeria)
Cajetan O. Iheanacho (Department of Journalism and Media Studies, Imo State University, Owerri, 460222, Nigeria)
Alexander Chima Onyebuchi (Department of Advertising, Imo State University, Owerri, 460222, Nigeria)
Loveth Okoye (Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University Uli, 431124, Nigeria)
Chinwe H. Nze (Department of Mass Communication, Imo State University, Owerri, 460222, Nigeria)
Emeka Williams Etumnu (Department of Mass Communication, Imo State University, Owerri, 460222, Nigeria)

COMMICAST
Vol. 6 No. 3 (2025): December

This study examines how digital technologies influence broadcasting practices among journalists in Imo State, Nigeria. Using a census-based survey (N=200), findings show that digital technologies significantly enhance news gathering, production speed, and dissemination efficiency (Mean=3.5). However, inadequate ICT training and poor infrastructure remain constraints. The study concludes that digital convergence has reshaped broadcast workflows, requiring sustained capacity building and policy support. The key contribution of this study was that it gave insights on how journalists perceive Digital Technologies in modern day broadcasting as well as how it is has influence the practice of broadcasting in the era of digital technologies especially in Imo State.