Designing a Library Tourism Model Based on Local Cultural Storytelling

Rejeki, Diah Sri
Agustine, Merryam
Saputera, Denny
Surya, Ibrahim Adi
Rukmana, Evi Nursanti
Taharuddin, Nurul Shima

Jurnal Kajian Informasi & Perpustakaan
Vol 13, No 2 (2025): Accredited by Ministry of Education, Culture, Research and Technology of the Re

Background: Few reading communities systematically integrate local narratives into literacy tourism models, with most frameworks prioritizing aesthetics over cultural heritage. Purpose: This study designs and validates a culturally embedded literacy tourism model at Pabukon Ngadongeng reading community, Sumedang. Methods: Using design thinking methodology (empathize, definition, ideation, prototyping, testing), data were collected through ethnographic observations, interviews, and focus group discussions. The prototype featured a 90-minute narrative route incorporating Sundanese storytelling (Nini Anteh), traditional games (paciwit-ciwit lutung, oray-orayan), and reflective discussions. Results: Children exhibited enhanced narrative comprehension through oral storytelling, with sustained active participation. Folklore integration with traditional games created embodied learning that improved reading retention. Socially, the model fostered intergenerational dialogue and community cohesion. Multiple schools independently requested program replication post-implementation, indicating strong demand. Culturally, participants demonstrated deepened emotional connections to Sundanese heritage and heightened regional pride. Digital documentation through Instagram and the Sumedang Reading Community Forum website extended program reach and created accessible archives. Conclusion: Participatory, culturally oriented literacy programs successfully transform local knowledge into transferable educational frameworks. Design thinking enables systematic replication while maintaining cultural authenticity. Implications: Theoretically, this demonstrates that modularity frameworks can resolve authenticity-scalability tensions in cultural tourism. Practically, the model provides a replicable blueprint for reading communities, with policy implications for Perpusnas literacy strategies and UNESCO Memory of the World heritage preservation. Future research should explore multi-site validation and hybrid analog-digital models.