JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025

The Influence Of Convenience And Consumer Trust On Purchase Decisions On Shopee

Kurniawati, Dyah (Unknown)
Laila, Erni Wati (Unknown)
Putri, Wahyu Prabawati (Unknown)

Article Info

Publish Date
15 Jan 2026

Abstract

This research aims to test and analyse the influence of convenience and consumer trust on purchasing decisions at Shopee. The sample used in this research was 100 respondents who had made purchases at Shopee using a purposive sampling technique. Data collection was carried out online, namely by using Google Forms. Data analysis techniques used multiple linear regression tests and hypothesis testing. The research results show that the variables of convenience and consumer trust have a positive and significant effect on purchasing decisions. The adjusted R Square value obtained is 0.874 or 87.4%. This means that the variables of convenience and consumer confidence in purchasing decisions have an influence of 87.4% and the remaining 12.6% is influenced by other variables not included in this study

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Journal Info
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Website

Abbrev

jimek

Publisher

Universitas Kadiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Mahasiswa Ekonomi (JIMEK) merupakan jurnal ilmiah yang berisi publikasi beberapa skripsi dan hasil penelitian mahasiswa Fakultas Ekonomi Universitas Kadiri yang berdasar dari teori Manajemen dan Ekonomi Pembangunan. JIMEK terbit setahun dua kali yaitu pada bulan Juli dan Desember. ...