Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 5 No 1 (2018): Jurnal MINDS: Manajemen Ide dan Inspirasi Vol.5, No.1, 2018

BAURAN PEMASARAN DAN PENGARUHNYA TERHADAP MINAT NASABAH UNTUK MENABUNG DI TAMPAN BANK SULSELBAR

Syari Bulan (Universitas Indonesia Timur)

Article Info

Publish Date
26 Apr 2018

Abstract

This study aims to analyze the influence of savings product factors, interest rates, location, promotion and bank services to customers in choosing TAMPAN at PT. Bank Sulselbar, Tbk Main Branch of Makassar. The research data was collected using questionnaires which distributed to 100 customers of PT Bank Sulselbar, Tbk Makassar Main Branch. Data collected were analyzed using descriptive analysis and multiple regression analysis. The results of this study indicate the influence of savings products, interest rates, location, promotion and service affect the customer in choosing TAMPAN at PT. Bank Sulselbar, Tbk Main Branch of Makassar. This means that marketers, in this case PT Bank Sulselbar, Tbk Makassar Branches should need to consider these five things in marketing their savings products.

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Journal Info
Jurnal Minds: Manajemen Ide dan Inspirasi
Website

Abbrev

minds

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...