<![CDATA[The costume rental management process often faces challenges in operational inefficiency and limitations in providing an optimal user experience. This research aims to develop and evaluate a web-based costume rental information system for the Wibucosrent platform. Through system development and user experience evaluation, this study seeks to provide a more efficient, integrated, and user-friendly solution for digital costume rental services. The research adopts a case study approach, focusing on system testing in a real-world environment. Data were collected through interviews with administrators and users, as well as system log analysis after implementation. The reduction in transaction processing time is based on a comparison of pre- and post- implementation data, where the average transaction time decreased from 10 minutes to 6 minutes. Additionally, a user satisfaction survey showed an increase in the average score from 3.8 to 4.5 (on a scale of 5) regarding ease of use and service speed. The conclusion of this study is that automation in a costume rental website not only enhances operational efficiency but also improves the quality of user interactions. Thus, implementing this technology has the potential to be a solution for similar industries to adapt to the demands of the digital market.]]>
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