Economos : Jurnal Ekonomi dan Bisnis
Vol. 8 No. 3 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis

The Effect Of Entrepreneurial Orientation On Marketing Performance Of Street Food MSMEs In Pontianak City With Product Innovation as a Mediation

Andrean (Unknown)
Heng , Lie (Unknown)

Article Info

Publish Date
16 Dec 2025

Abstract

This study investigates the impact of entrepreneurial orientation on the marketing performance of Street Food MSMEs with product innovation as an intermediary. This study uses a quantitative method with an associative approach. Data were collected from 140 street food MSMEs from a population of 245 businesses selected using a purposive sampling technique, with the criteria of having been operating for at least three years and having a fixed/semi-fixed location. Data analysis used Structural Equation Modeling (SEM) with AMOS software. The results showed that entrepreneurial orientation had a significant positive effect on product innovation (0.531; p

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Journal Info
Economos : Jurnal Ekonomi dan Bisnis
Website

Abbrev

economos

Publisher

Universitas Muhammadiyah Parepare

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMOS : Jurnal Ekonomi dan Bisnis dengan nomor p-ISSN. 2615-7039 dan e-ISSN. 2655-321X. Jurnal ilmiah Ekonomi yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare dengan frekuensi setahun tiga kali yaitu April, Agustus dan Desember sebagai wadah pengembangan Ilmu ...