Pemberdayaan UMKM melalui Digitalisasi dan Inovasi Branding di Pondok Ranji, Ciputat Timur

Mohammad Naufaldi (Institut Teknologi dan Bisnis Ahmad Dahlan)
Yassin Syuhada Akbar (Institut Teknologi dan Bisnis Ahmad Dahlan)
Thurisina Rahmawati (Institut Teknologi dan Bisnis Ahmad Dahlan)
Ricky Budi Utomo (Institut Teknologi dan Bisnis Ahmad Dahlan)
Muhammad Dwi Rizqi (Institut Teknologi dan Bisnis Ahmad Dahlan)
Ernawati (Institut Teknologi dan Bisnis Ahmad Dahlan)
Dhiya Aafreen Kaysan Jalil (Institut Teknologi dan Bisnis Ahmad Dahlan)
Lutfillah Afiy Hidayanti (Institut Teknologi dan Bisnis Ahmad Dahlan)
Faaris Hassan Kamal (Institut Teknologi dan Bisnis Ahmad Dahlan)
Nurhuda (Institut Teknologi dan Bisnis Ahmad Dahlan)
Yanti Budiasih (Institut Teknologi dan Bisnis Ahmad Dahlan)

Budimas : Jurnal Pengabdian Masyarakat
Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

This community service program aims to empower small-scale micro businesses through digital transformation and branding enhancement. The program targets micro-entrepreneurs in Pondok Ranji, Ciputat Timur, who have limited knowledge of digital marketing and financial management. The method involves workshops, mentoring, and door-to-door assistance to introduce tools such as QRIS, Google Maps, and social media marketing. The results show that partners successfully adopted basic digital tools, created online business profiles, and improved their visual branding. The project fosters greater business visibility, stronger customer engagement, and enhanced financial literacy among participants.