Budimas : Jurnal Pengabdian Masyarakat
Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

Pemberdayaan UMKM melalui Digitalisasi dan Inovasi Branding di Pondok Ranji, Ciputat Timur

Mohammad Naufaldi (Unknown)
Yassin Syuhada Akbar (Unknown)
Thurisina Rahmawati (Unknown)
Ricky Budi Utomo (Unknown)
Muhammad Dwi Rizqi (Unknown)
Ernawati (Unknown)
Dhiya Aafreen Kaysan Jalil (Unknown)
Lutfillah Afiy Hidayanti (Unknown)
Faaris Hassan Kamal (Unknown)
Nurhuda (Unknown)
Yanti Budiasih (Unknown)

Article Info

Publish Date
30 Dec 2025

Abstract

This community service program aims to empower small-scale micro businesses through digital transformation and branding enhancement. The program targets micro-entrepreneurs in Pondok Ranji, Ciputat Timur, who have limited knowledge of digital marketing and financial management. The method involves workshops, mentoring, and door-to-door assistance to introduce tools such as QRIS, Google Maps, and social media marketing. The results show that partners successfully adopted basic digital tools, created online business profiles, and improved their visual branding. The project fosters greater business visibility, stronger customer engagement, and enhanced financial literacy among participants.

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Journal Info
Budimas : Jurnal Pengabdian Masyarakat
Website

Abbrev

JAIM

Publisher

STIE AAS Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Pengabdian Masyarakat BUDIMAS diterbitkan 2 (dua) kali setahun (April dan Oktober) oleh LPPM STIE AAS. Terbit pertama pada bulan Oktober 2019. BUDIMAS memuat hasil pengabdian kepada masyarakat dalam segala bidang. Editor mengundang para akademisi dan praktisi terkait (Perguruan Tinggi, ...