Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Vol 15, No 2 (2017): September 2017

PENGARUH MOTIVASI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN

wijaya, darma (Unknown)

Article Info

Publish Date
04 Sep 2017

Abstract

The analysis showed that there was a significant positive effect of Motivation and the Lifestyle toward Buying Decision . This suggests that higher levels of motivation and Lifestyle in the mind of the consumer laptop users will increase also Buying Decision-owned . 

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Journal Info
Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Website

Abbrev

perspektif

Publisher

Universitas Bina Sarana Informatika

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal Perspektif pertama kali diterbitkan pada tahun 2013. Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis kritis mengenai penelitian di Bidang Ilmu Sistem Informasi, Manajemen dan Ekonomi. Jurnal Perspektif menerbitkan 2 (dua) jurnal dalam setiap ...