Jurnal Wicara Desa
Vol 3 No 5 (2025): Jurnal Wicara Desa

PENINGKATAN EKONOMI KREATIF DIGITAL MARKETING MELALUI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PEPES IKAN DESA LINGSAR KECAMATAN LINGSAR KABUPATEN LOMBOK BARAT

Putri, Baiq Alisa Nakita (Unknown)
Syafatullah, Aqsal Ilham (Unknown)
Wirayuda, Hasan (Unknown)
Putra, Made Krisna Suryana (Unknown)
Syuqroni, Muhammad (Unknown)
Tokan, Stefania Lorensa Ina (Unknown)
Putri, Enisa Padila (Unknown)
Prastiwi, Rizky Wahyu (Unknown)
Pujiarti, Ayu (Unknown)
Purnamasari, Iga Larashati (Unknown)
Zahra, Siti Astiti (Unknown)
Bulkaini (Unknown)

Article Info

Publish Date
27 Oct 2025

Abstract

MSMEs play a vital role in economic growth, yet they still face challenges in digital marketing. The objective of the University of Mataram Community Service Program in Lingsar Village (July to August 2025) was to help small and medium-sized enterprises (SMEs) producing pepes ikan (fish pepes) improve their capabilities through digital marketing assistance. Qualitative analysis using observation, interviews, and surveys was used. The objectives were (1) to promote the creation of QRIS DANA for cashless transactions, (2) to produce videos promoting pepes ikan on social media, and (3) to organize the infrastructure of the business area. This program successfully encouraged MSMEs in Lingsar Village to use digital technology, expand their market, and enhance their branding.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Wicara Desa
Website

Abbrev

wicara

Publisher

Universitas Mataram

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Jurnal wicara Desa adalah jurnal ilmiah yang memuat artikel hasil kegiatan pengembangan masyarakat desa yang berbasis potensi dan permasalahan yang ada di desa. Topik dan scopre jurnal wicara desa : General. Seluruh bidang ilmu yang digunakan untuk memajukan dan mensejahterakan masyarakat desa, ...