<![CDATA[The principal challenges faced by the micro, small, and medium enterprises supported by the National Amil Zakat Agency of Cilacap Regency are inconsistent visual-content quality, the absence of a simple workflow, and weak security and copyright-compliance practices, which together lead to unstable performance across digital channels. The community service set out to design and evaluate an intensive, practice-based training that standardizes the production of product photographs, short vertical videos, and promotional captions, while also instilling account governance and publishing routines. The method used a two-day field-action design with target outputs per participant of one set of photographs, one video, and three promotional captions; output quality was assessed with a five-point rubric. The findings indicate that the output reached the “publishable” category, with mean scores near the midpoint of the scale. It is concluded that a simple, standardized training model can stabilize content quality and encourage early improvements in digital-channel performance; extending the monitoring period and improving link tagging are recommended to demonstrate more convincingly the connection between platform activity and transactions.]]>
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