<![CDATA[This research aims to evaluate clustering in new student admissions in determining effective strategies, to help prospective students in choosing study programs that match the interests and potential of prospective new students. Clustering as a machine learning technique to group data that has similarities, is increasingly used in the field of education to support the decision-making process. This Systematic Literature Review (SLR) examines the application of clustering methods in new student admissions, especially in recommending the right study program. By analyzing 10 studies in applying clustering methods that are often used, to determine the main factors that influence the selection of courses, as well as their impact on student satisfaction in choosing courses and optimal academic results. The results of this study provide insight into strategies for the admissions team in optimizing marketing, so that there is a more effective alignment between student profiles and study program characteristics.]]>
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