<![CDATA[This study investigates the roles of e-commerce, capital, and influencer marketing in the development of student-owned MSMEs based on Islamic economics. Student entrepreneurs, particularly in the muslim fashion sector, face significant challenges such as limited capital and the need to optimize digital marketing technology. E-commerce has proven effective in expanding market reach, while capital remains essential for business growth and potential collaboration with influencers. Although influencers are considered effective in promoting halal products, limited funding hampers their use. Furthermore, student entrepreneurs demonstrate strong commitment to Islamic principles such as honesty, fairness, and avoiding riba in their business practices.This study employs a descriptive qualitative approach through interviews with five student MSME actors from the State Islamic University of North Sumatra (UIN SU). The result is E-commerce, capital, and influencers play a crucial role in the development of student MSMEs. Capital is the primary foundation for maximizing the use of e-commerce and promotional strategies through influencers. These three factors are interconnected in expanding markets, increasing sales, and building business competitiveness. Limited capital remains a barrier, particularly because MSMEs rely heavily on personal funds and struggle to access Islamic financing. Influencer marketing is considered effective, but has not been utilized optimally due to limited funds and knowledge. On the other hand, student MSMEs demonstrate a commitment to Islamic principles such as honesty, fairness, and avoiding usury.]]>
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