Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Rayana Outfit

Hartati, Ria Marlia
Mubarok, Dadan Abdul Aziz

IKRA-ITH EKONOMIKA
Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025

This study aims to analyze the influence of service quality and trust on customer loyalty at Rayana Outfit. The research method used a quantitative approach with a sample of 75 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that service quality and trust have a significant positive effect on customer loyalty. Trust has a more dominant influence than service quality. The study recommends that Rayana Outfit improve service quality and implement a more competitive customer trust strategy to increase customer loyalty.