International Journal of Science and Environment
Vol. 5 No. 4 (2025): November 2025

The Influence of Products and Promotions on Consumer Decisions to Study at the Sampit College of Economics

Hendry Yono, Elia (Unknown)
Riassy Christa, Usup (Unknown)
Sambung, Roby (Unknown)

Article Info

Publish Date
16 Dec 2025

Abstract

This study aims to determine the Influence of Products and Promotions on Consumer Decisions, Faculty of Economics and Business, University of Palangkaraya. This study aims to determine and analyze the influence of Promotions and Products on Consumer Decisions at the Sampit College of Economics, the sampling technique in this study uses Random Sampling techniques carried out through Observation and Questionnaires. The number of sample sizes taken is 80 samples which are students of the Sampit College of Economics class of 2023. The analysis tool used is SemPLS 4.0. The results of this study indicate that Promotions and Products have a positive and significant influence on Consumer Decisions at the Sampit College of Economics.

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Journal Info
International Journal of Science and Environment
Website

Abbrev

IJSE

Publisher

CV. Inara

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics

Description

International Journal of Science and Environment (IJSE) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields of Science and Environment . Original theoretical work and application-based ...