<![CDATA[The main focus of this study is to generate new ideas about the market trends and demand for seaweeds in Occidental Mindoro which in turn will be beneficial in the creation of new products and innovation. This research took 100 farmers and 384 consumers of seaweeds and carefully selected using random sampling. A survey instrument and a descriptive method were used in collecting and analyzing the data. Through this, it was found that there is a downturn with the production volume of some farmers of about 10-20% in recent years because of the changes or fluctuations in market demand and usually producing 1-5 tons. While, majority of the farmers are cultivating less 100 kgs. for each species namely: Eucheuma denticulatum (spinosum), Kappaphycus striatum (vanguard), Kappaphycus alvarezii (cottonii) using just one farm site. The farmers refused the adoption of technology due to limited financing; and development of seaweed-based products are occasionally done. Fluctuations in the selling price is experience in a very frequent manner and has vastly been acknowledged seasonal production variations as an influencing factor. The strategy used in seaweeds is competitive pricing, allowing this sector to take advantage within the competition and only few are engaged in product innovation. The demand analysis implies that there is a promising market for product development and innovation. With this, it is suggested that the seaweed farmers shall adopt technology and be engaged in training programs that supports environmental and business sustainability.]]>
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