Jurnal Intelek Insan Cendikia
Vol. 2 No. 12 (2025): Desember 2025

The Influence of Fear of Missing Out, Hedonic Shopping Motivation, Flash Sales on Impulse Buying Smartwatches

Muhammad Asyam Taqi Abrar (Unknown)

Article Info

Publish Date
18 Dec 2025

Abstract

This study aims to provide empirical evidence regarding the influence of Fear Of Missing Out, Hedonic Shopping Motivation, Flash Sale on Impulse Buying of Shopee Smartwatches both partially and simultaneously. This study was conducted on Shopee customers who purchased Smartwatches, hypothesis testing was carried out using the SPSS24 application. The number of populations in this study was not known with certainty, sampling was carried out using the unknown population formula with a total of 100 samples. Based on the results of the study, it can be seen that the variables Fear Of Missing Out, Hedonic Shopping Motivation, Flash Sale have a significant influence partially and simultaneously on Impulse Buying of Shopee Smartwatches

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Journal Info
Jurnal Intelek Insan Cendikia
Website

Abbrev

jiic

Publisher

PT Intelek Cendikiawan Nusantara

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Intelek Insan Cendikia (JIIC) adalah jurnal MULTI DISIPLIN ILMU. Jurnal ini menerima artikel ilmiah dari seluruh bidang ilmu, seperti : keagamaan, pendidikan, ekonomi, sosial, kesehatan, hukum, manajemen, dan seluruh bidang keilmuan ...